What is Digital Marketing?
Digital marketing is basically made for marketing, branding , sales and etc with the use of internet to promote our website or store so that most of the people get to know about us and have brand awareness and we could get sales.
How can Digital Marketing
If you are a freelancer and you know that if you learn digital marketing skills and we can increase our customers by the help of Digital Marketing. If you are a college student and you know that Digital marketing is the skill by which we can start earning money. If you have any startup so you can grow your business after learning Digital Marketing you can do your own branding , marketing , sales you’ll get a lot of traffic and make lots of customers.
Digital Marketing Future?
Jobs available in market
It is a bright carrier if you do option for it, then if you search anywhere for digital marketing jobs, you can earn two to three lakhs. You can easily see the jobs as you type digital marketing jobs you will find many jobs in it, from this it becomes very clear that the career of digital marketing is very bright. As your experience in this industry increases your earnings and revenue will be increasing on a daily basis, get enhanced as you will be learning it in an indeapth way.
What have to be done to learn Digital Marketing and who can do it?
People think there are many technical terms in Digital Marketing or much difficult task but there is nothing like that, even 15 year old children are running Facebook ads nowadays, doing a lot of business, doing freelancing, doing a lot of things. Digital Marketing is for those people who can work comfortably sitting at home, professionally, for experts, basically for everyone. One should only to learn digital marketing in the beginning. The only things needed are : one is your laptop and second i high speed internet connection, though apart from this nothing is required and as per the technical terms then there is no technical term in it, as much you think you will have to do coding, or any difficult task , there is nothing like that in this course.
Types Of Digital Marketing
There are 8 types of Digital Marketing:
E-Mail Marketing
It is a way to reach consumers directly via electronic mail. Email marketing is a format for email-based campaigns in which standalone advertisements are sent to a targeted list of recipients. The messages, which may be a text, HTML, or rich media, look like Web-based ads rather than typical email messages.
Types of E-Mail Marketing
- Discount offers – Written by different brands to provide discounts on their products so that we could thing about the product and discount on it to buy the product.
- Newsletters-
- Welcome emails
- Promotional emails – Written by different companies to promote their brand as much as they can through emails
- Announcement emails
- Brand Story emails
- Video emails
- Educational emails
- Update emails
- Review request
- Scholarship emails
- Sponsorship emails
- Co-marketing emails
Benefits of E-Mail Marketing
- Creating personalised content
- Increasing sales
- Communicating with your audience
- Generating traffic to your site
- Sending timely campaigns
- Reaching the right people at the right time
- Producing cost-effective campaigns
- Increasing leads
- Having a forum for self-promotion
- Owning your media and contact lists
Funnel Marketing
Search Engine Optimisation
Common Mistakes To Avoid In Digital Marketing
1. Not Leveraging Your Content
Content is the backbone of any digital marketing strategy by failing to harness its power Brands can miss out on increased visibility and engagement for instance Airbnb started leveraging storytelling by sharing user experiences on their blog and showcasing the unique properties and experiences on their platform this has not only humanized the brand but also increased user engagement other examples include companies like Red Bull which invest highly in content Marketing in the form of videos and events and coca cola share a coke Campaign which personalized labels leading to a massive increase in sales and social media mentions.
2. Constantly Changing Your Social Ads Campaigns
Social Media platforms provide a robust analytics suit to assess ad performance however changing your ads parameter frequently can skew data and prevent you from obtaining clear insights for instance in 2017 gap changed its social media ad strategy multiple times leading to a decline in its brand consistency and confusion among its target audience. Instead it’s crucial to give campaigns time to gather meaningful Data before making adjustments.
3. Launching A Campaign Without Establishing Metrics To Track The Results
Without proper management there is no way to measure the success or failure of a campaign take the examples of the fire Festival this luxury music festival’s promotion relied heavily on influencer marketing without clearly defined metrics to measure engagement or Roi the result was a disastrous event that