What Is Email Marketing?
The practice of email marketing involves sending targeted emails to a specific group of subscribers to promote products, share important information, build relationships, and drive sales. Contrary to social networks, where algorithms determine the reach, emails allow businesses to communicate directly with customers who have signed up to receive messages from them. It tends a positive/good future in marketing.
At its core, email marketing is about sending the most relevant message to the right user at the right moment in a way that’s relevant, personal, and beneficial.
Email marketing examples
If you’re a user of an email account, you will likely experience some form of marketing. Examples of marketing via email include:
- Email newsletters that notify recipients about future events, for instance, in a restaurant, gallery, or the venue for concerts.
- Promotional emails for instantly increase in sales during the holidays, like the Diwali and Christmas sales
- Emails that are sent following a purchase (also known as transactional emails) that offer a discount on the next purchase
How to Do Email Marketing Successfully: A 5-Step Guide
Five things I’d like to see you do when you’re first beginning to get started with email marketing.
- Define Your Goals
- Choose an Email Service Provider
- Create an Optin Form to Build Your Email List
- Select the Type of Email Marketing Campaign To Send
- Track Email Marketing Metrics
Step 1: Define Your Goals
Before you decide to invest in email marketing software or write your first email, determine your objectives. Consider:
- What do I hope for these customers to do following their joining my list?
- What is the best way to convince them to be a part of your list?
- What information will you be sharing regularly to keep them engaged?
- What can they do to convince them to purchase what you’re selling?
To effectively send out effective marketing emails, You must know who you’re writing to. Are you contacting your loyal clients, or are you trying to attract new customers? Knowing your target audience’s age, location, interests, and purchasing habits will influence the way you address them with your messages. Once you have identified your target group, you can tailor your message to them.
With these objectives in mind, it’s time to select the tools you’ll employ to execute your strategy.
Step 2: Choose an Email Service Provider
The first thing you require is an email service company (ESP). An ESP can provide the tools necessary to build, send emails, and manage them to your customers. Selecting the best email marketing software that includes the features you need will help you keep costs under control. We’ll look at cost-effective alternatives to email marketing programs further down:
1. Constant Contact
It’s the most reliable email provider for small companies.
Constant Contact’s highly effective and user-friendly tools help small businesses connect with their customers with simple template designs as well as automated features.
Please read our full Constant Contact review or our step-by-step guide to making an email form for a Constant Contact email form.
2. Brevo
Ideal for It’s the best creator of marketing automation for small-sized businesses.
Brevo, previously known as Sendinblue, was a flexible email service provider that offered an all-in-one solution for small businesses. Bravo lets you create stunning SMS and email campaigns. Some email platforms don’t offer SMS or text marketing, so if it is something you’re considering, Brevo could be the best choice.
Learn more about the Brevo reviews for more details, and discover how to make the Brevo (Sendinblue) popup.
3. Hubspot
It’s the most reliable email service for B2B firms.
HubSpot offers a range of marketing tools designed to help small businesses expand their reach and boost conversions. The Hubspot CRM is coupled with their marketing via email. This is what makes HubSpot an excellent choice for B2B or service-based companies with an extended sales process.
Read the complete Hubspot Review to determine whether Hubspot is the best choice for you. If so, we’ve got a step-by-step guide to show you how to integrate the HubSpot popup, as well as other sign-up forms.
Step 3: Create an Optin Form to Build Your Email List
An opt-in page is where visitors can sign up for your mailing list. Forms for opt-in are also referred to as registration forms and lead generation forms.
Each email marketing service has basic opt-in forms, typically with a popup or an inline form with a few options for customization. You can enhance the functionality of these optin forms . This is particularly useful when you are using lead magnets like ebook discount codes, ebooks, or cheat sheets that invite your readers to sign up for the email newsletter you have created.
Giving lead magnets in exchange for an email address is an excellent way to get rid of the “Inbox Overwhelm” I mentioned earlier. This is because they allow you to sort your email list according to the interests of your visitors. If your visitor lets you know what they’re interested in by signing up to receive a particular lead magnet, you’ll be able to send them emails and offers regarding their areas of interest.
This is all done without requiring the services of a graphic designer or coder.
Step 4: Select the Type of Email Marketing Campaign To Send
Each email marketing service provider has an email editor that you can employ to send email messages to your clients. I’ve provided seven types of email marketing campaigns that you can send. I’ve used all of them in my business.
I’ve also provided links to more detailed examples of each type of marketing email for those who want to explore them further.
1. Welcome Emails
Send welcoming emails to new customers or subscribers immediately after they join your mailing list. Utilize the emails as a way to present your company and to thank the customer for being a part of your brand. This helps to establish a positive start to your relationship with your brand.
This is an example of the very first sentences of the welcome email that we send to ourselves :
It also includes a personalized welcome from my co-founder, Thomas Griffin. The email also contains instructions and links to documentation to reach support. Also, your welcome email should outline the most important steps that a new subscriber must follow after signing up for your list.
To find out more about how to write an ideal welcome message, read this video.
2. Newsletter Emails
Newsletter emails are periodic messages that are sent out to subscribers. Newsletters include news, updates, tips, promotions, or information curated for your industry or business. The primary goal of a newsletter sent via email is to keep your customers engaged and active.
Here are a few suggestions for newsletters that you can incorporate into the list of your own.
3. Lead Nurturing Emails
The emails for Lead Nurturing are sent out to prospective customers who have expressed an interest in your product. However, they haven’t yet purchased it. The purpose is to establish confidence, inform, and dispel the objections. Ultimately, you need to help leads make an informed purchasing decision.
Find out how you can nurture your leads through the help of an email-based advertising funnel.
4. Promotional Emails
Promotional emails announce new products, sales, or other special events of your company. They convey a sense of urgency and motivate people to take advantage of the offer. It is possible to send one email at a time or automate a sequence of promotional emails.
Take a look at these examples of promotional emails If you’re looking for ideas.
5. Seasonal Marketing Emails
Seasonal marketing emails include special deals, promotions, or content that is specific to the time of year or holiday. The idea is to harness the holiday spirit to boost engagement and urgency.
Have a look at these marketing emails that are appropriate in the lead-up to Black Friday, Halloween, or Mother’s Day.
6. Transactional Emails
Certain events or actions trigger transaction-related emails. Customers could receive transactional emails to inform them of account updates, shipping notifications, password resets, or other relevant information. They will provide pertinent information about the transaction and ensure a smooth customer experience.
Find out how to create transactional emails that will help you boost your company’s success.
7. Confirmation Emails
Confirmation emails are used to verify or confirm an action performed by the receiver. Confirmations can be sent when you sign up for the newsletter, register at an event, or for purchasing products. Confirmation emails usually include details of the transaction. They could also include additional instructions or other information.
Find out about best practices and examples of exceptional confirmation messages.
Whatever kind of email you opt to send out, there are four key components of an email marketing campaign that you should be incorporating.
1. Subject Line and Pre-header Text
The subject line will be the first thing your subscriber sees in their inbox and should provide the recipient with an incentive to open your email.
The pre-header text is sometimes displayed alongside the subject line in the subscriber’s inbox. It appears before the reader opens the email. It gives you another chance to convince your recipient to open your email.
2. Content
The majority of email marketing services offer a range of pre-designed and easily customizable templates. It is also possible to select the plain-text option in case you’d prefer your email to look more like it was sent by one person instead of a brand. We frequently use plain-text emails to establish relationships with our users.
3. Call to Action (CTA)
Every email should contain the action you want your readers to take after reading the email. It’s also known as”CTA. “Call To Action” or “CTA.”
Common CTAs comprise:
- Make a purchase
- Download the freebie
- Read a blog entry
- Follow your brand’s presence on social media
- Send this message to a person you know
A great Call To Action can often determine the success of a particular email. We show how to design the perfect call-to-action
4. Subscription Management
At the bottom of every email, there should be an unsubscribe link. Email marketing is a consent-based channel. It’s better to let non-interested customers leave your list and avoid the risk of their emails being sent to the junk folder.
One strategy to decrease the number of unsubscribers is to provide users with the option to control their subscriptions. The ability to choose not to receive emails from specific topics or receive emails from you less often indicates that you appreciate your customers’ experience.
This leads us to the final section of our guideline: keeping track of your improvement.
5. Track Email Marketing Metrics
After you’ve sent your email, monitor and study essential metrics of your email like:
- Rate of Open: how many subscribers read the email
- CTR: how many subscribers clicked on the links in the email
- The conversion rate is How many users purchased a product, filled out a form, or made another conversion that you would like to monitor.
- Subscription rates for unsubscribes: how many subscribers unsubscribed from an email
- Rate of deliverability: how many subscribers have received your message in their primary inbox
Utilize this information to improve your email marketing campaigns in the future and improve your strategies.
I also suggest that you frequently tidy up your email address. Eliminating inactive or invalid email addresses increases the likelihood of receiving emails. Cleaning your email list ensures you’re targeting an active audience.
Once you’ve learned how to manage email marketing, let’s take a look at the most typical challenges you may confront and ways you can overcome them. These are my suggestions to help you avoid the same mistakes I have made in the past.
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